Few would think that so superstitious an idea like trikaidekaphobia, the fear of thirteen, could ever be mentioned in a business magazine -- let alone any magazine. John Grimond, writer at large for The Economist, breaks that case. In his recent article for the annual edition of the economist, this year "The World in 2013", Grimond warned about the globalization of superstition in the year to come. The article, general in scope (although neither pointless nor self-obvious) is similar to Grimond's previous writing. In last year's annual issue, Grimond touched upon how the absence of certain events would rank in equal importance as events that would occur -- President Obama not trying to pass controversial reforms ( at the time because of an upcoming election) is an example. Readers of Grimond will seldom read anything smaller, and more particular.
Perhaps that claim is misrepresented ,in a sense, because Grimond rarely writes for The Economist. Whatever the reason, Grimond deserves more attention. His style is light, maybe even somewhat childish, but entertainingly-clever . In trying to prove his point that the absence of "stuff" could have huge implications, Grimond pointed to Sherlock Holmes: " in the curious incident of the dog in the night-time, the fact that was important to Sherlock Holmes was that the hound did not bark." Grimond even went on to offer a hefty wager to fanatics of 2012:
"One non-event is certain. Some pseudo-scholars who misread the evidence believe that December 21st 2012, the last day of a 5,125-year run of the Mayan long-count calendar, will mark the end of the world. This publication has poetically indulged them in its obituary page. But they are mistaken—as are the religious maniacs who foresee Armageddon in the coming months. So confident is The World in 2012 that this is a non-event that we will refund your money if we are proved wrong."